Freelance sportswear designer and creative consultant with nearly 20 years industry experience. My background in the athleisure and performance sportswear industry is expansive, well-connected and informed by a creative strength that has been assiduously honed through my applied global industry experience.

I have worked with a multitude of successful brands including Sweaty Betty, Vaara, Icebreaker VF Corporation, Finisterre, Huub and Perff Studio to name a few.

I am highly experienced across the diverse realms of the sports industry, from range building and design to building a brand across all touch-points as well as taking a brand to market including the start-up, growth and scale-up phases. I have previously, exclusively and independently taken a brand from inception to market successfully stocked across multiple continents by influential destination retailers and, I am versed in all that it takes to succeed as well as the various complexities and challenges that may arise.

I have excellent industry relationships with retailers, suppliers, factories and continually work with various industry partners so you can grow your team with confidence. I also have excellent relationships with the media across the fashion and fitness press – I have been interviewed as an Entrepreneur by a number of media titles including the BBC.

I thoroughly enjoy working with an array of clients and personalities from start-ups to medium sized and major brands across sportswear design, creative direction, art direction, brand management and consulting.

Get in touch to discuss how we can work together.